ENGAGE SHOPPERS WHILE THEY’RE MOST RECEPTIVE TO BUY.
Don’t annoy shoppers. Reach them at the moment they’re most receptive to hearing your short, powerful brand stories.
Place matters too. Be sure to communicate in the places where shoppers want to learn about products – such as within retailer websites. In this way, the ad enhances the experience, it doesn’t distract shoppers from it.
When brand stories are timed right, effectiveness skyrockets – by 2-3x. Educating your shoppers when they are receptive drives results.