Author: Andrew Carter

Latency of messaging in new product rollouts It’s an exciting time. You’re about to start your fancy new $15 million product launch. Your marketing campaign is polished and effective. The sales force is primed and ready to go. You build a fantastic launch plan. You push...

Get More From Your Market Development Funds in the Digital Domain Market Development Funds (MDF) are a frustrating part of any channel marketer’s arsenal. Sometimes it feels like squeezing blood from a stone. The channel always complains about needing more funds, yet according to a recent...

Do you struggle with getting results from your content? Do you have a hard time controlling your brand assets online and keeping them up-to-date and impactful? Perhaps you could benefit from the best practices of successful online content marketers. Source: http://www.emarketingandcommerce.com/article/7-habits-successful-online-content-marketers/ The internet is like the Wild...

SYNQY CEO Michael Weissman is the guest blogger on Social Media and Digital Marketer Danny Brown’s blog. He contemplates how to put the “manager” back in brand management. Source: http://dannybrown.me/2013/09/17/why-brand-managers-fail/ Companies make huge investments in brand marketing — nearly $500 billion globally each year  — to communicate...

This week SYNQY CEO Michael Weissman writes about the digital marketer’s solution for consumer ADD. The marketer’s approach for gaining customer engagement unwittingly  feeds ADD, building off tactics that rely on diversion. SYNQY helps solve this problem by giving marketers the capability to engage prospects at the...