Author: Michael Weissman

I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, here’s what digital advertising looks like today. https://www.youtube.com/watch?v=XqSYC_vwhDg&feature=youtu.be&t=53 I hate to break it to you, but today’s digital ad...

Effective shopper marketing strategies require reaching out to shoppers who are “in-market.”  Let’s take a look at this confusing term. First off, what is “in-market”? According to The Digital Marketing Glossary, in-market is “a form of online behavioral targeting that allows advertisers to target consumers who are considering buying a...