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What is Amazon hiding? And why? Amazon just announced great quarterly numbers.  In their press release, they mentioned 40 business highlights. 40 Yet, they hid the most important one.   The role advertising is playing in their business. Not one highlight mentioned advertising. Is it because advertising sales are unimportant to Amazon? No. Amazon did $14B...

2020 is the year Retailers pivot their online business to a more profitable model. It’s easy to look back and recognize pivots are often required – even for big companies. Remember when Netflix rented DVDs? Now, it’s a streaming company. Look at Apple. Apple used to be a computer company. Now they’re an...

I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, here’s what digital advertising looks like today. https://www.youtube.com/watch?v=XqSYC_vwhDg&feature=youtu.be&t=53 I hate to break it to you, but today’s digital ad...

Effective shopper marketing strategies require reaching out to shoppers who are “in-market.”  Let’s take a look at this confusing term. First off, what is “in-market”? According to The Digital Marketing Glossary, in-market is “a form of online behavioral targeting that allows advertisers to target consumers who are considering buying a...