PLATFORM

THE WORLD’S FIRST OPEN RETAIL MERCHANDISING PLATFORM FOR ECOMMERCE

The quality of ecommerce merchandising hasn’t changed much in the last 20 years. The main reason why is there hasn’t been a platform that would allow innovation and changes in how merchandising works online. For it to be successful, it must be open to the needs of the manufacturers, the retailers and the consumer. The SYNQY Brand Engagement Platform is that solution.

 OPEN ENVIRONMENT

BUILT FOR THE FUTURE

FITS THE REAL WORLD

The entire SYNQY BRAND ENGAGEMENT platform is cloud-based and designed from the get-go to be easy to integrate with many merchandising and POS-based marketing applications

SYNQY is not a walled garden. It leverages the amazing, brilliant people who are developing compelling content, next generation presentation techniques and highly optimized personalization technologies we need to truly transform ecommerce shopping for the next 20 years – instead of following the last 20 years.

Coordination and distribution of marketing content between retailers and manufacturers is challenging. Many constituents such as agencies, brand managers, shopper marketing or sales team, merchants and ecommerce teams often need a say in which content flows and how it flows. Only SYNQY is architected from day one to fit those real-world business practicalities.

TECHNOLOGY

The SYNQY application is a poly-tiered platform that actively manages the complex nature of secure cross-origin resource sharing and multi-platform display operations.  It is built with the ease of integration in mind, maintaining all integration extensions within the platform, effectively eliminating any integration headaches.  The platform consists of:

EMBEDDED JAVASCRIPT CLIENT SDK

The entire application can be deployed to a web site through a single line embed code.  Much like an analytic module, the SYNQY Client can be loaded by placing it anywhere on an HTML page or deployed through any number of tag manager applications.

 

The embedded client secures and supports all of the cross-origin resource sharing and asset delivery, while managing the system state and maintaining the integrity of the host environment.  In addition, the SYNQY Client is device aware, delivering contemporary responsive content responsiveness and providing legacy DOM compatibility through vigilant alignment to standards and proven use of pollyfills.  This attention to delivery lays a solid foundation for the configuration and deployment of high-value Application Modules.

APPLICATION MODULES

The SYNQY Platform is designed to allow the easy deployment and configuration of functional code features through a modular configuration.  All application modules can be deployed at runtime by either the host site and/or the user through a simple configuration script that can be managed either on-site or remotely through the SYNQY Platform directly.

MICROSERVICES

Each Application Module is supported by an associated set of cloud-based Microservices.  This allows Applications Modules to be developed and deployed with a minimum number of dependencies.  This allows application developers to focus on the business requirements, instead of managing a monolithic data tree.

 

All of the incoming Microservice requests and response cycles are brokered through an authentication middleware, which confirms the legitimacy of each request, and the validity of every response.  Using s combination of SSL over HTTPS and HMAC token validation, the SYNQY Platform transparently manages the remote network transactions.

ANALYTICS & PERSONALIZATION

Each Application Module and related Microservices reports on the important elements of user interaction, which can be filtered back through a personalization engine.  Using event data from User Interaction, Host Context and Third-Party Demographics, the SYNQY Platform is designed to learn so that the Application Modules can be even more effective in engaging visitors.