The quality of ecommerce merchandising hasn’t changed much in the last 20 years. The main reason why is there hasn’t been a platform that would allow innovation and changes in how merchandising works online. For it to be successful, it must be open to the needs of the manufacturers, the retailers and the consumer. The SYNQY Brand Engagement Platform is that solution.
The entire SYNQY BRAND ENGAGEMENT platform is cloud-based and designed from the get-go to be easy to integrate with many merchandising and POS-based marketing applications
SYNQY is not a walled garden. It leverages the amazing, brilliant people who are developing compelling content, next generation presentation techniques and highly optimized personalization technologies we need to truly transform ecommerce shopping for the next 20 years – instead of following the last 20 years.
Coordination and distribution of marketing content between retailers and manufacturers is challenging. Many constituents such as agencies, brand managers, shopper marketing or sales team, merchants and ecommerce teams often need a say in which content flows and how it flows. Only SYNQY is architected from day one to fit those real-world business practicalities.
The SYNQY application is a poly-tiered platform that actively manages the complex nature of secure cross-origin resource sharing and multi-platform display operations. It is built with the ease of integration in mind, maintaining all integration extensions within the platform, effectively eliminating any integration headaches. The platform consists of: