SYNQY allows marketers to share their amazing, engaging and interactive brand experiences within retailer, independent dealer, blogger and other key influencer websites.
SYNQY delivers the brand impact you need at the point of sale.
The cloud-based platform packages up those cool brand experiences into what we call “SYNQYs” – which are essentially intelligent digital touch points. These SYNQYs are placed onto retailer websites to improve your marketing at the point of sale.
Run any kind of web-based content from videos, HTML 5, PDFs and more
Deliver right to the retailers’ digital product shelf on desktop and mobile
Real-time updates without changing any code
Track performance with every location
Achieve a consistent brand experience across different site technologies and devices
Manage the whole network of end points from one dashboard
SYNQYs are intelligent touch points that deliver engaging pithy experiences. A network of these intelligent touch points can be shared and controlled anywhere along the path to purchase – on your site, on your retailer and reseller sites, in articles and blogs, in trade show sites and more. Because each brand engagement is very targeted and focused, we call these brand engagements “micro-experiences.”
Check out these micro-experience examples of SYNQYs used to improve the quality of shopping for consumer packaged goods and for electronic products
The quality of ecommerce merchandising hasn’t changed much in the last 20 years. The main reason why is there hasn’t been a platform that would allow innovation and changes in how merchandising works online. For it to be successful, it must be open to the needs of the manufacturers, the retailers and the consumer. The SYNQY Brand Engagement Platform is that solution.
The entire SYNQY BRAND ENGAGEMENT platform is cloud-based and designed from the get-go to be easy to integrate with many merchandising and POS-based marketing applications
SYNQY is not a walled garden. It leverages the amazing, brilliant people who are developing compelling content, next generation presentation techniques and highly optimized personalization technologies we need to truly transform ecommerce shopping for the next 20 years – instead of following the last 20 years.
Coordination and distribution of marketing content between retailers and manufacturers is challenging. Many constituents such as agencies, brand managers, shopper marketing or sales team, merchants and ecommerce teams often need a say in which content flows and how it flows. Only SYNQY is architected from day one to fit those real-world business practicalities.
The SYNQY application is a poly-tiered platform that actively manages the complex nature of secure cross-origin resource sharing and multi-platform display operations. It is built with the ease of integration in mind, maintaining all integration extensions within the platform, effectively eliminating any integration headaches. The platform consists of:
The entire application can be deployed to a web site through a single line embed code. Much like an analytic module, the SYNQY Client can be loaded by placing it anywhere on an HTML page or deployed through any number of tag manager applications.
Each Application Module and related Microservices reports on the important elements of user interaction, which can be filtered back through a personalization engine. Using event data from User Interaction, Host Context and Third-Party Demographics, the SYNQY Platform is designed to learn so that the Application Modules can be even more effective in engaging visitors.