SYNQY provides a set of grocery solutions to improve the brand engagement with shoppers at the point of sale. These solutions are designed to create excitement, improve brand retention, increase brand consideration and drive lift on ecommerce sites, loyalty sites, coupon pages, product listings, product detail pages, circulars and more. Adding the SYNQY Brand Engagement Platform to grocery websites only takes minutes and delivers a tremendous value to shoppers.
SYNQY offers two solutions for the grocery industry:
SYNQY | PROMOTE: Designed for delivering rich media, promotional content on product listings, coupon pages and detail pages. SYNQY is the first company to deliver interactive content straight from the brand manufacturers in their own voice.
SYNQY | SMARTLABEL: Designed to deliver SmartLabel content automatically into retailer websites. This solution is a full managed service where retailers can receive all of the SmartLabel content without having to host it themselves or integrate it into their infrastructure. SYNQY does all the heavy lifting.
Product listing pages are powerfully important and lack real product selection details. SYNQY delivers persuasive rich media experiences on product listing pages to add rich media promotional content to this power new location.
SYNQY can be used on coupon and other loyalty pages to deliver real engagement that drives massive add-to-card and redemption increases (as much as 300%)
Merchandise products on the product detail page to deliver powerful brand engagement rates – often over 10%.
The goal of SYNQY is to create a win, win, win shopping experience where the consumers get an amazing experience, the brands can tell their story at the moment of truth and the retailers can more profitably support the business. SYNQY satisfies those goals and more. Below are some case studies that show off how brands have used SYNQY to transform their shelf presence at the point of sale.
ConAgra ran a coupon to encourage shoppers to purchase its new Banquet frozen foods but needed a way to communicate to consumers the key beneficial product changes such as 20% more chicken in their chicken pot pie and their use of 100% natural chicken in their chicken fingers. SYNQY allowed ConAgra to do this in a place the brand had not been able to before — alongside the coupon on Safeway JustForU.
ConAgra experienced a 2.62% engagement rate with its SYNQY and over 4% of engagers watched their entire 31-second promotional video. This resulted in a 64% increase in the coupon clip rate and a 137% increase in shoppers using the coupon to purchase 5 or more Banquet products.
General Mills Nature Valley — known for their granola bars — introduced a new line of three cereals and didn’t want shoppers simply passing over the coupon for their cereal, but needed something extra to help persuade buyers to try them. Using SYNQY, General Mills was able to promote their new cereals to shoppers on Safeway JustForU in a fun, to-the-point manner utilizing a banner, animated gif, and short video inside the SYNQY.
SYNQY boosted the clip rate for the Nature Valley cereal coupon by 40% and drove sales by increasing the redemption rate by 38%. Thanks to SYNQY, General Mills saw more shoppers gaining exposure to and trying their new Nature Valley cereals.
Procter & Gamble needed a way to inform Safeway shoppers of their recently released Gillette Fusion Proshield razor cartridge. The only solution to date was banner type ads on grocery sites, but that was only available to one manufacturer at a time in a given month. Gillette planned on running a coupon, but that was only going to display the product image and some text about the coupon offer, nothing about the product itself and the fact that it was new.
Gillette discovered they could use SYNQY to enhance their coupon offer in such a way that whenever their product was displayed in Safeway’s JustForU site, it displayed a call to action that when clicked would display rich content coming directly from Gillette. The SYNQY itself showcased the new product and tagline as well as two videos about the new product that were also used in other channels such as television as part of a national advertising campaign. This was the first time that Gillette was able to communicate its brand in a consistent way to consumers across channels whenever their product was displayed. Consumers responded positively, engaging an average of more than 20 seconds each with Gillette’s brand content. Gillette’s SYNQY successfully raised consumer interest, boosting the coupon redemption rate by 66%.