September 7, 2016, Pleasant Hill, CA – SYNQY Corporation and Sequoia Technologies IMS announced automated delivery of marketing content from HVAC and Telecom manufacturers across their dealer and distributor networks. The partnership includes integrating SYNQY’s network of intelligent touchpoints into the Sequoia vertically optimized website hosting platform.
Together, SYNQY and Sequoia help Carrier Corporation and Toshiba deliver content directly from the SYNQY Brand Engagement Platform into each unique site automatically and in real-time. For example, with this partnership, Carrier Corporation eliminates the need for over 450,000 manual updates across its channel each year – an estimated labor savings of $1.5 million.
“Sequoia Technologies is a leader in the HVAC online marketing industry,” said Michael Weissman, CEO of SYNQY Corporation. “Because of our partnership with Sequoia, SYNQY has improved the conversion rates of over 700 resellers by simplifying the flow of compelling brand content to those dealer websites.”
The partnership leverages SYNQY’s patent-pending Brand Engagement Platform that updates product information and promotional content at the point of sale automatically. By integrating this technology into the Sequoia platform, SYNQY ensures a high level of brand consistency and customer experience.
“SYNQY is a breakthrough marketing platform that solves real problems for our customers,” said Mitch Schwartz, CEO of Sequoia Technologies. “For the manufacturers, we ensure each dealer always has the latest product information and promotional content. This helps the manufacturer sell more effectively and eliminates regulatory and legal issues related to out-of-date information and offers on dealer sites. Dealers also benefit with better content that converts more shoppers.”
SYNQY Corporation is an online retail media that enable retailers to monetize existing e-commerce real estate through product-targeted advertisements. The SYNQY Native Product Advertising Network delivers ads to millions of shoppers monthly and runs on over 2,500 retail locations. Learn more at www.synqy.com; follow us on Twitterand LinkedIn.
About Sequoia Technologies IMS LLC
Founded in 2010, Sequoia Technologies IMS, LLC is a leading supplier of online marketing services to dealers and distributors within the HVAC and telecommunications markets. The company provides digital marketing, web design and development, and user research, to assist their customers in building their brand online.
Marianne Dempsey/Michelle Allard McMahon