The SmartLabel™ is an innovative new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products. SmartLabel™ will change the way people shop and will help them get answers to questions they have on the products they purchase when they want that information.



The SYNQY | SMARTLABEL managed service for retailers includes many unique features that will make the lives of grocers easier. 

The full, integrated database of SmartLabel landing pages – including retailer private label brands

Dynamic placement on product listing pages, coupon pages, circulars and product detail pages – without any coding

Consistent, high-speed delivery of SmartLabel content in less than 1 second

Elimination of the administrative costs and logistical complexities from deploying the SmartLabel solution inside a retail site


The SYNQY | SMARTLABEL utilizes SYNQY’s patented matchmaking technology that dynamically associates high-valued content with corresponding products – without the need for custom coding.


With a single line of code inserted through a tag management platform, the SYNQY | SMARTLABEL solution automatically identifies which products have associated SmartLabel content and adds that content next to the correct product at the point of sale. As a result, retailers can roll out the solution in minutes and shoppers will have access to 350 product attributes, including GMO information and allergens.