ecommerce Tag

Retail is going through the biggest transformation in decades and yet stagnant retailers are trying to “tweak” the model. That just isn’t going to work anymore.  The informed shopper is here to stay. And retail will never be the same. Why is information so important?   Deloitte...

Latency of messaging in new product rollouts It’s an exciting time. You’re about to start your fancy new $15 million product launch. Your marketing campaign is polished and effective. The sales force is primed and ready to go. You build a fantastic launch plan. You push...