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Latency of messaging in new product rollouts It’s an exciting time. You’re about to start your fancy new $15 million product launch. Your marketing campaign is polished and effective. The sales force is primed and ready to go. You build a fantastic launch plan. You push...

Get More From Your Market Development Funds in the Digital Domain Market Development Funds (MDF) are a frustrating part of any channel marketer’s arsenal. Sometimes it feels like squeezing blood from a stone. The channel always complains about needing more funds, yet according to a recent...