THE SYNQY BLOG

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  • I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, he

  • Effective shopper marketing strategies require reaching out to shoppers who are “in-market.”  Let’s take a look at this confusing term. First off, what is “in-market”?

  • Only a small number of consumers buy their groceries online. This gives retail grocers the false impression that online isn’t important. It is. Whether they’re researching

  • In the days of Sunday papers, the first piece I’d look at was the Target weekly ad circular. So much color! So much fun! So many ways to dress on a budget. Even after newsp

  • There’s a big change happening right now at the cash register. It’s merging with advertising, and you will want in. In an outstanding article in the Atlantic, writer Alexis

  • Just this week, the Center for Advancing Retail & Technology (CART) named SYNQY (pronounced “sync-ee”), a Finalist in the 2017 CART Virtual Pitch Event and one of the 4

  • According to Recode.net , “Amazon and Walmart are in an all-out price war that is terrifying America’s biggest brands.” There is a battle going on between big retailers and

  • Many components factor into the process of a consumer making a decision—time, location, mood, past experience, common sense, lack of common sense, and even hunger levels an

  • There are a lot of brands and retailers out there trying to crack the millennial nut, so to speak. They acknowledge Millennials are a big segment of the retail market – rep