THE SYNQY BLOG

GAIN NEW INSIGHTS FOR YOUR BUSINESS

  • Many components factor into the process of a consumer making a decision—time, location, mood, past experience, common sense, lack of common sense, and even hunger levels an

  • There are a lot of brands and retailers out there trying to crack the millennial nut, so to speak. They acknowledge Millennials are a big segment of the retail market – rep

  • Retail is going through the biggest transformation in decades and yet stagnant retailers are trying to “tweak” the model. That just isn’t going to work anymore.  The inform

  • Some grocers today are still reluctant to really commit to the online grocery experience. But if you read the headlines, you know that Amazon and Walmart are poised to gain

  • Latency of messaging in new product rollouts It’s an exciting time. You’re about to start your fancy new $15 million product launch. Your marketing campaign is polished and

  • Get More From Your Market Development Funds in the Digital Domain Market Development Funds (MDF) are a frustrating part of any channel marketer’s arsenal. Sometimes it feel

  • How to Make Your Trade Promotion Dollars Work Again Manufacturers are spending $500 billion (Source: Nielsen) per year in trade promotional spending. According to a recent

  • Ever watch a movie where the audio and the video are out of sync? It can be very annoying and unpleasant. How well is your brand being represented by your reseller channel?

  • SYNQY has been selected as one of three ventures to present in the “Best of Keiretsu Forum” at OnDemand 2014.  Presented by AlwaysOn, the annual summit connects