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Generate ecommerce sales lift using the SYNQY Persuasion Engine™, a patented retail SaaS platform that creates better shopping experiences by delivering relevant content, at the perfect moment, in the least obtrusive way. We do this through a new kind of retail media called Enhanced Product Listings.
Create new retail media profits by enabling vendors to better promote products on ecommerce sites and apps.
This approach offers a new untapped opportunity for retailers to promote products in places where persuasive content doesn’t currently exist.
One example is on product listings, where over 80% of the competitive purchasing decisions are made.
In addition to search results and category listings, Enhanced Product Listings can be added anywhere a product appears including on sponsored listings, detail pages, coupon sections, flyers, and catalog.
Monetize any listing location
Improves conversion rates and provides incremental sales from existing traffic
Generates new profits from vendors by selling them a better way to promote their products to shoppers who visit ecommerce sites and apps
Acquire more traffic from the same investment by increasing organic traffic and lowering SEM costs
Average increase in net incremental sales from the existing site traffic
Average increase in end-to-end conversions
Average increase in repeat visits
Helpful, engaging information specific to the product being considered by the shopper
This content is delivered when the shopper is most receptive to being influenced – only while they are in front of that specific product on the site
Made accessible to more shoppers in a friendly, interactive way
Shoppers are more receptive to the brand’s content because they actively seek it out and opt-in by clicking
The content only promotes the specific product of interest, so it is 100% relevant to the shopper at that moment
Rich media content creates an emotional connection with the consumer and shares persuasive information that helps shoppers decide faster
The vendor’s helpful, engaging content is added to locations shoppers visit most, such as search result pages, listing pages, coupons, catalogs, flyers, product detail pages and more
SYNQY delivers the content next to the product, where the consumer’s eyes are focused, and above the fold, where it can be seen by more shoppers
Search Results & Listing Pages
Coupon Pages, Catalogs & Flyers
Product Detail Pages
No backend IT integration needed, so you can be up and running in less than an hour
Vendors just buy lift at an agreed performance fee, so no digital marketing expertise is needed
Vendors use a self-service platform to upload content and manage it themselves
Vendors know exactly what is working best, never pay a premium, and only pay after it works
Ready-to-use platform. Don’t have to customize or build your own ad platform
SYNQY’s revenue-share covers all the costs to store, manage, deliver and report
Since retail category management staff will simply sell sales lift and not a complicated program, retailers can eliminate the added expense of digital marketing specialists and sales/agency commissions
Brings the vendor’s persuasive message to 5-10x the number of shoppers in a way that better informs, inspires, and closes them
Vendors can win the competitive battle for product selection on the product listing pages, where most of the product decisions are made
Platform delivers persuasive content instantly and automatically to every location where the product appears
No competition for space, so every vendor can participate
Requires no complex targeting, real time bidding, keyword analysis, filtering, demographic profiling, or digital marketing expertise
|Improves the Shopping Experience||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|Helps shoppers make informed decisions|
|Persuasive content appears at every buy-ready moment|
|Presented only to 100% in-market and receptive shoppers|
|Promotional and interactive rich media content|
|No impact to page load times|
|Guaranteed ADA compliant content|
|Better Economics||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|Every product listing can be monetized|
|Support for all page types incl. catalogs, flyers and coupons|
|Increases organic traffic, repeat visits and lowers SEM costs|
|Keeps shopper on site|
|Deploy instantly with no server-side integration|
|Easier to sell than Other Types of Retail Media||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|Vendors pay for the positive impact it provides|
|No wastage from ad blindness or ad blockers|
|Tells any kind of persuasive story|
|Eliminates vendor buying costs (expertise and 3rd parties)|
|Fully attributable sales|
|Wider impact||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|SKU-level product marketing||Accelerates adding the product to the cart|