Case Studies
Improve Effectiveness of Loyalty Programs
enhanced content
Client
Safeway
Use Case
Use the SYNQY Retail as a Media Service to improve the effectiveness of their
loyalty program
Objective
Albertsons/Safeway wanted to increase the value of their loyalty platform, both for shoppers and CPGs, on their digital coupon site. The SYNQY Retail as a Media Service was implemented to enable brands to promote their products with interactive advertisements wherever they showed up on the coupon page. Much like an endcap in a physical store, SYNQYs ads were essentially a digital endcap online. Brands used the opportunity to place interactive ads such as recipes, videos, or product information for new product launches, along with their coupons. Using SYNQY in this manner made it so that the shopper was motivated to buy not just on price alone but by the value the product brought to the shopper. On average, brands who advertised with SYNQY saw an increase in sales of 8-10%
Participating Brands
Result
8-10%
SALES LIFT
2.7x
INCREASE TO ADD-TO-CART
2.9x
INCREASE IN REDEMPTIONSEducate and Reinforce Benefits
enhanced content
Client
Tractor Supply/Scotts Miracle Gro
Use Case
Tractor Supply Company (TSC) launched a retail media platform for their vendors in January 2022. Enhanced Product Listings by SYNQY is the first technology on the platform with more to come in late 2022 and 2023. Scotts is advertising its major brands (Miracle-Gro, Scotts, Ortho) to drive conversion on tractorsupply.com. In addition, they wanted to reinforce their product benefits to existing customers and educate TSC shoppers who are not yet buyers of their brands.
Objective
There are two issues The Scotts Company wanted to address:
- Educate their customers on the benefits of their products as compared to the competition.
- Keep the sales momentum going even into the fall months. Although autumn isn’t a peak season to be selling this product, autumn is still a key period for their products. Between fall planting, fall seeding and indoor gardening, there are many opportunities to drive their product’s sales during the autumn season.
Scotts chose to use the Enhanced Product Listings platform because it enabled them to educate shoppers using rich media and influence the sale earlier in the sales cycle.
Participating Brand
Result
The peak season (May) for Miracle-Gro returned a strong sales lift of greater than 12%, Return on Ad Spend (ROAS) of 7.6X, a click-through rate of 1.5%, meaning 1.5% of the shoppers that saw the Miracle-Gro product clicked on the EPL to view the rich media.
As the season purchase rates tapered off, the campaigns maintained a respectable lift and ROAS, even when the overall click volume seasonally declined. Well into the off season, Scotts continued educating shoppers on the Miracle-Gro product for future purchases next season.
Boost Sales in Less than 30 Days
Client
GetFPV / Lumenier JohhnyFPVUse Case
Enhanced Product Listings (EPLs) can promote products in places where persuasive content didn’t previously exist, on product listings, where over 80% of the competitive purchasing decisions are made.
Objective
Grow retail sales without impacting the customer experience.
Participating Brands
Result
27%
SALES LIFT
20x
INCREASE PURCHASE RATE