How To Win The Game of Online Marketing Online marketing is an increasingly important venue in a business' epic battle to win customers. The constantly evolving technologies and methods for playing online, however, can make it difficult for executives to know—with confidence—how to make a play in the game. As...
Amazon Concealed The Most Important Business Highlight, In Their Just Announced Big Quarterly Numbers. What is Amazon hiding? And why? Amazon just announced great quarterly numbers. In their press release, they mentioned 40 business highlights. 40 Yet, they hid the most important one. The role advertising is playing in their business. Not one...
Retailers This Year Should Pivot Their Online Business Or They Will Die Out 2020 is the year Retailers pivot their online business to a more profitable model. It’s easy to look back and recognize pivots are often required – even for big companies. Remember when Netflix rented DVDs? Now, it’s a...
Amazon Advertising Is Now The Third Largest In The Ad Industry While you were sleeping, Amazon Advertising became Facebook’s newest competitor in digital ad sales. According to this article in The Motley Fool, they’re now the third-largest in the ad industry, right behind Google and Facebook....
In Today's Digital Ad Space, Don’t be Ned Ryerson I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, here’s what digital advertising looks like today. https://www.youtube.com/watch?v=XqSYC_vwhDg&feature=youtu.be&t=53 I hate...
Effective shopper marketing strategies require reaching out to shoppers who are “in-market.” What is “in-market”? According to The Digital Marketing Glossary, in-market is “a form of online behavioral targeting that allows advertisers to target consumers who are considering buying a given product or service.” Shopper marketing insights...
For Grocers, Online and Offline Shopping Is A Continuum Only a small number of consumers buy their groceries online. This gives retail grocers the false impression that online isn’t important. It is. Whether they’re researching new products, looking for the best price, or checking out new...
Shopper Marketers take note: as consumers, we’re not receptive to digital advertising all the time In the days of Sunday papers, the first piece I’d look at was the Target weekly ad circular. So much color! So much fun! So many ways to dress on a...
The New Merger of Your Ads and Point Of Sale Would Make The Ads Better There’s a big change happening right now at the cash register. It’s merging with advertising, and you will want in. In an outstanding article in the Atlantic, writer Alexis Madrigal correctly identifies...