Digital advertising is going through a tumultuous change and smart marketers recognize great benefits from shifting dollars from traditional digital marketing to retail media. Yet, most just want to profitably sell more products, not end up in a bidding war over sponsored listings.
We felt there was a better way to profitably grow sales without harming the shopping experience. Wouldn’t it be better to give shoppers the information they need, exactly when they need it, in the place they are looking for it?
A better, more affordable way to grow your sales
Easy to justify, risk free investment
Pay for sales lift, instead of complicated digital ads
Only pay after the results are achieved
No wasting money on non-buyers
No bidding wars for scarce ad locations
Never waste money on marketing that doesn’t get seen
Average increase in net incremental sales
Average increase in end-to-end conversions
Average increase in visits to the detail pages
Enhanced Product Listings show your persuasive content to more shoppers, in a better way
Run on every relevant listing, search results, coupon, catalog, flyer and detail page
Beat your competitors on the product listing pages, where 80% of the product decisions are made
Transform listings into interactive brand showcases that connect with shoppers
Engage, inform, inspire, and close more shoppers with videos and interactive content
|Wider impact||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|SKU-level product marketing|
|Accelerates adding the product to the cart|
|Runs on every listing, everywhere - including sponsored listings|
|Enhances the listing||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|Tells any kind of persuasive story|
|Helps shoppers make informed decisions|
|Fair for vendors||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|Fully attributable sales|
|Big companies and small companies treated equally|
|Only pay for the positive impact it provides|
|Zero waste - has a guaranteed ROI|
|No scarcity premiums - always the same ROI|
|Simple to buy and manage||Enhanced Product Listings||Sponsored Listings||Banner Ads|
|No bidding or keyword complexities|
|No demographic targeting|
The exact information shoppers seek, while they shop
Help shoppers discover why to buy your product at the moment they’re most receptive
Maximize your persuasion — everywhere your product appears
It’s the simplest way to increase sales. The shoppers are ready. Now convince them
You now have the freedom to tell your brand and product stories in a way that works for you, when and where it works for you. An Enhanced Product Listing can deliver many different types of content:
Influence along the customer journey
Make your engagements responsive
Supercharge new product introductions
Promote the bargains
Bring your catalog alive
Recipes that influence
Promote with passion
Messaging with a cause
Bring emotional persuasion to detail pages
Stop wasting money
Only pay for results
Never compete for space, so no inflated costs due to listing bidding wars
No need to hire experts. Requires no targeting, real time bidding, keyword analysis, or demographic profiling
SYNQY charges a small fixed % for every $1 of sales lift, which guarantees a return on your spend. There is a small one-off set up fee for each Enhanced Product Listing that is uploaded to the SYNQY Persuasion Engine™. We also have chargeable, optional creative services.
Yes – Some of the people who clicked on the Enhanced Product Listing would have bought anyway. You don’t pay for those sales.
If you use a video, and are pre-approved by the retailer, you can have your Enhanced Product Listing running minutes after uploading and completing the order.
SYNQY has a no minimum order size or number of days for a campaign. You pay after the sales lift has been achieved, so it is common to not specify a campaign end date.
If you don’t get sales lift then your only cost is a small one-time set up fee. When you get sales lift you pay an agreed % for the increased sales. You only pay for results and only after you receive the sales lift so it’s risk free.