Pleasant Hill, CA, October 24, 2019 – Retail advertising innovator, SYNQY has added two industry heavyweights to its board of directors, preparing the company for explosive growth and bringing a new level of expertise to its executive team. The new SYNQY directors are Gillian Muessig, digital marketing pioneer and co-founder of MOZ, brettapproved, and Outlines Venture Group, and Greg Stevens, a retail media pioneer and former president of both MyWebGrocer and Liberty Media’s retail advertising company, Liberty Advertising. The new board members join SYNQY, a leading retail media platform vendor, as the company seeks to raise its first institutional funding round.
“SYNQY is at a genuine inflection point,” said Michael Weissman, CEO of SYNQY. “These new board members will help SYNQY become the essential platform for every retailer who is urgently working to compete with Amazon in the field.”
SYNQY has already enabled brands such as Unilever, Nestle, P&G, Pepsi and SiriusXM tell better stories and increase sales by running SYNQY’s patented Persuasive Product Ads on their websites. The company’s recently launched SYNQY Persuasion Engine is the first and only enterprise platform designed to enable retailers to sell Persuasive Product Advertisements directly to their suppliers. Persuasive Product Ads are dramatically increasing revenues and profits for more than fifty household-name brands.
The company’s new board members bring proven track records of success and experience to SYNQY. Gillian Muessig guided Moz (formerly SEOmoz) from services to software and helped build the brand of Moz from inception to become the world’s brand leader in digital marketing software. SYNQY will combine her expertise with Greg Stevens, a ten-year veteran of the retail media market who brings an unparalleled wealth of experience and connections in the retail segment of the advertising business. Together, they will help the SYNQY Persuasion Engine become the preferred enterprise platform that helps retailers make money selling ads on their sites.
About Gillian Muessig
Gillian is the CEO of Outlines Venture Group and Managing Director of the Sybilla Masters Fund, a gender lens venture capital fund focused on revenue-share, dividend and royalty agreement funding models, as well as conventional equity investments. An active entrepreneur, keynote speaker, and consultant, Gillian is the cofounder of both Moz, the world’s most popular search marketing software and brettapproved, a tripadvisor® for travelers with disabilities and mobility challenges. She has served as an advisor to the Bill & Melinda Gates Foundation, U.S. State Department’s Young Transatlantic Innovation Leadership (YTILI) program, and SwissContact entrepreneur development program. Her weekly radio podcast, CEOcoach has been heard for more than a decade on WebmasterRadio.fm, iTunes and other platforms. A board director and advisor at companies across four continents, Gillian has helped more than one thousand companies around the world to launch, grow, pivot and thrive.
View Gillian’s profile on LinkedIn: https://www.linkedin.com/in/gillianmuessig/
About Gregory Stevens
Greg’s career has focused on digital marketing services, advertising technologies and e-commerce platforms. He has 18 years of experience leading start-ups and mid-market companies. Greg successfully led the sales process of two businesses to private equity and publicly traded holding companies. He has a proven track record of successfully leading product, engineering, data science, operations, sales and administrative teams both in growth and restructuring phases. Greg is currently an advisory board member to multiple technology companies helping them establish corporate and product strategy and networking within the industry.
View Gregory’s profile on LinkedIn: https://www.linkedin.com/in/gregorystevens/
About SYNQY Corporation
SYNQY (pronounced sync-ee) is a leader in retail media technology that helps retailers, marketplaces and other commerce application vendors sell advertising on their own websites and mobile applications.