THE SYNQY BLOG
7 Must-Have Plays to Change Your Online Marketing Game
How To Win The Game of Online Marketing Online marketing is an increasingly important venue in a business’ epic battle to win customers. The constantly evolving techn
19 February, 2020What is Amazon Hiding?
Amazon Concealed The Most Important Business Highlight, In Their Just Announced Big Quarterly Numbers. What is Amazon hiding? And why? Amazon just announced great quarterly
12 February, 2020Online Retailers will Pivot or Die
Retailers This Year Should Pivot Their Online Business Or They Will Die Out 2020 is the year Retailers pivot their online business to a more profitable model. It’s easy to
14 January, 2020Zuckerberg is Worried about Amazon Advertising. You Should be, Too.
Amazon Advertising Is Now The Third Largest In The Ad Industry While you were sleeping, Amazon Advertising became Facebook’s newest competitor in digital ad sales. Accordin
22 April, 2019The Dangers of Retargeting
In Today’s Digital Ad Space, Don’t be Ned Ryerson I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see
05 March, 2019Understanding In-Market
Effective shopper marketing strategies require reaching out to shoppers who are “in-market.” What is “in-market”? According to The Digital Marketing Glossary, in-market is
22 February, 2019Ways to Persuade In-Store Shoppers
For Grocers, Online and Offline Shopping Is A Continuum Only a small number of consumers buy their groceries online. This gives retail grocers the false impression that onl
07 February, 2019For Shopper Marketing, Timing is Everything
Shopper Marketers take note: as consumers, we’re not receptive to digital advertising all the time In the days of Sunday papers, the first piece I’d look at was the Target
18 January, 2019New Merger: Your Ads and the Point of Sale
The New Merger of Your Ads and Point Of Sale Would Make The Ads Better There’s a big change happening right now at the cash register. It’s merging with advertising, and you
16 August, 2018
