Online marketing is an increasingly important venue in a business’ epic battle to win customers. The constantly evolving technologies and methods for playing online,
What is Amazon hiding? And why? Amazon just announced great quarterly numbers. In their press release, they mentioned 40 business highlights. 40 Yet, they hid the mos
2020 is the year Retailers pivot their online business to a more profitable model. It’s easy to look back and recognize pivots are often required – even for big companies.
While you were sleeping, Amazon Advertising became Facebook’s newest competitor in digital ad sales. According to this article in The Motley Fool, they’re now the third lar
I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, he
Effective shopper marketing strategies require reaching out to shoppers who are “in-market.” Let’s take a look at this confusing term. First off, what is “in-market”?
Only a small number of consumers buy their groceries online. This gives retail grocers the false impression that online isn’t important. It is. Whether they’re researching
In the days of Sunday papers, the first piece I’d look at was the Target weekly ad circular. So much color! So much fun! So many ways to dress on a budget. Even after newsp
There’s a big change happening right now at the cash register. It’s merging with advertising, and you will want in. In an outstanding article in the Atlantic, writer Alexis