• Online marketing is an increasingly important venue in a business’ epic battle to win customers. The constantly evolving technologies and methods for playing online,

  • What is Amazon hiding? And why? Amazon just announced great quarterly numbers.  In their press release, they mentioned 40 business highlights. 40 Yet, they hid the mos

  • 2020 is the year Retailers pivot their online business to a more profitable model. It’s easy to look back and recognize pivots are often required – even for big companies.

  • While you were sleeping, Amazon Advertising became Facebook’s newest competitor in digital ad sales. According to this article in The Motley Fool, they’re now the third lar

  • I think that digital marketing is broken. Seriously broken. Yet, we’re so accustomed to our wrongness, we don’t see it anymore. So, consider this an intervention. To me, he

  • Effective shopper marketing strategies require reaching out to shoppers who are “in-market.”  Let’s take a look at this confusing term. First off, what is “in-market”?

  • Only a small number of consumers buy their groceries online. This gives retail grocers the false impression that online isn’t important. It is. Whether they’re researching

  • In the days of Sunday papers, the first piece I’d look at was the Target weekly ad circular. So much color! So much fun! So many ways to dress on a budget. Even after newsp

  • There’s a big change happening right now at the cash register. It’s merging with advertising, and you will want in. In an outstanding article in the Atlantic, writer Alexis